Top sales & RevOps trends to watch at Unleash 2025

While some industries might be slowing down for the summer months, the sales landscape is heating up, fast. Just a few months into the year, it’s clear that 2025 is shaping up to be a pivotal year for sales and RevOps leaders who want to outpace the market, close more with less, and meet buyers exactly where they are. 

With so much change already in motion, there’s never been a better time to connect with other industry professionals and chart a course forward. That’s where Unleash 2025 comes in, Outreach’s most electric event of the year and the ultimate launchpad for exploring the future of revenue execution.  

In this post, we’re unpacking the biggest trends fueling that transformation, such as AI copilots, collaborative GTM strategies, and new coaching strategies. Read on to get a taste of what you’ll learn (and experience) at Outreach’s Unleash 2025.  

2025 sales and RevOps trends to know 

Sales and RevOps are no longer separate lanes. In fast, they’re driving in the same car. And with pressure on every pipeline and process, that car needs to move fast, steer clearly, and never stall out. Some of the biggest trends for sales and RevOps leaders are centered around how to do more with less, using AI and smart intelligence tools. In the following section, we’ll go over a few more key trends that are top of mind for all sellers and RevOps professionals. 

AI as your copilot in sales & RevOps 

One of the largest emerging trends across all industries is AI, and you’d be right to bet that it’ll be a large focus of Unleash 2025. That’s because AI copilots, like Outreach Kaia, are no longer just “nice to have.” They’re a necessity for teams looking to coach, forecast, and execute at scale.  

We’re seeing a surge in AI-powered forecasting, real-time coaching, and deal execution that  are driven by tools like Kaia and Deal Insights. With AI handling the heavy lifting, sales and RevOps can finally focus on strategy, not scrambling.  

This year’s sessions like RevOps Meets AI: How to Orchestrate a Seamless Buyer Journey and Letting Go: What Happens When You Trust AI With More? dive into how teams are unlocking new efficiencies without losing the human edge.  

Predictive revenue forecasting 

RevOps is evolving from a behind-the-scenes function to a strategic driver of growth. They’re in the driver’s seat now. Predictive forecasting enables leaders to anticipate changes and make informed decisions proactively.  

At Unleash 2025, sessions like Scaling GTM: Procore’s Journey to a Future-Ready Revenue Org delve into transforming GTM strategies by analyzing workflows to uncover inefficiencies and redefining roles for scalability.  

Cross-functional collaboration tools 

Silos slow everything down, and sales, marketing, and customer success can’t afford to operate in isolation. The most effective teams are the ones that move in sync, powered by tools that help them stay aligned, informed, and focused on the buyer. 

At Unleash 2025, sessions like “Innovating RevOps with AI — Maximizing Outreach Beyond the Sequence” get into the nitty-gritty of how to make that happen. Think account plans, success plans, shared data, everything your team needs to stay on the same page and execute faster. 

And if you’re looking for a real-world example of this in action, don’t miss Workflow Optimization with Outreach: How to Increase Ops/Sales Collab. You’ll hear how Athena Health filled gaps in their GTM process and solved for the disconnect between Sales and RevOps. 

But the collaboration doesn’t stop at the breakout room doors. Unleash brings together sellers, RevOps pros, marketers, and CS leaders from across industries, all for one goal: connection. You might have a hallway chat that sparks your next big idea or attend a roundtable that unlocks a new workflow strategy. After Unleash, you’ll walk away with more than just notes—you’ll leave with a network.  

Redefining GTM success in a buyer-driven world 

In 2025, the buyer holds the reins. With purchasing decisions often involving multiple stakeholders' personalization and value-based selling have become essential. In fact, according to Forrester, B2B buyers have interactions with an average of nine different roles before they make a purchase.  

If that sends you into a panic, then you’ll definitely want to attend the session 13 Questions to Ask in Discovery. This session will delve into how sellers can ensure they’re adding value at the first touch-point and building long-term trust. 

Sales enablement that serves the buyer journey 

Traditional "just-in-case" training is giving way to "just-in-time" coaching. Modern enablement focuses on providing reps with real-time insights and guidance, ensuring they can meet buyers' needs precisely when it matters.  

Outreach Kaia exemplify this approach by offering real-time coaching during sales calls, helping reps navigate complex conversations with confidence. This shift not only enhances the buyer experience but also accelerates rep development 

Emerging tech and tools shaping 2025 

According to Salesforce's State of Sales report, 81% of sales teams are experimenting with AI to enhance productivity and customer engagement. AI agents, automation, and advanced sales intelligence platforms are here to support sales teams in new ways. At Unleash 2025, attendees will have the opportunity to explore these innovations firsthand.  

Sessions will showcase how tools like Outreach Kaia are transforming sales processes, by automating routine tasks and providing deep insights into buyer behavior. They’ll experience live demos and gain practical knowledge on integrating these technologies into your GTM strategy. 

Human-centric leadership in sales 

Modern sales leadership isn’t just about hitting numbers. It’s about coaching people. Today’s top-performing teams are led by individuals who know how to balance empathy with accountability. 

At Unleash 2025, we’re spotlighting the leaders who are redefining what great leadership looks like in this new era of sales. Keynote speaker Jade Simmons—a transformative leader and artist known for her electrifying presence—will bring the energy with a powerful message on purpose-driven leadership. Expect insights that go beyond the typical playbook and tap into how to lead with vision, inspire through change, and connect authentically with your team. 

Plus, breakout sessions like From Culture Fit to Culture Add: Building Teams That Reflect the Future of Sales and Leadership 2.0: Coaching Reps for the Buyer-First Era will dive into what it takes to develop resilient, motivated teams in a world that’s constantly shifting. These sessions explore everything from mental wellness and emotional intelligence to performance coaching and managing across remote and hybrid teams. 

How Unleash 2025 brings these trends to life 

 You’ve got the trends—now it’s time to talk strategy. Step into the room at one of the most dynamic sales conferences of the year. Designed to bridge the gap between emerging trends and actionable strategies, Unleash offers a dynamic environment where sale professionals, RevOps leaders, execs, and admins converse to redefine the future of GTM strategies. Through immersive sessions, hands-on workshops, unparalleled networking opportunities, and a little bit of fun in the sun, attendees are empowered to turn insights into impact. Here are some other ways Unleash brings trends to life.  

Personalized learning tracks for every role

We know that not all Unleash talk tracks are for everyone. Recognizing that each role within a GTM team has unique challenges and objectives, Unleash 2025 offers tailored learning tracks:  

• Sellers: Engage in sessions like Leaks to Wins and Getting the Most Out of Your AI Assistants to enhance sales strategies and leverage AI tools effectively. 

• RevOps Professionals: Participate in workshops such as "Mastering Metrics to Hit Revenue Goals" and From Silos to Synergy: Harnessing the Power of Your Data Ecosystem to drive operational excellence. 

• Executives & Leaders: Explore strategic sessions like Operational Excellence Program: Driving AI Capabilities and Revenue Targets and Revenue Predictability: The White Whale of Sales to steer organizational growth. 

• Admins: Delve into technical deep-dives including Mastering Kaia: Coaching & Content Cards and Unlocking the Power of Custom Objects and Automations to optimize platform utilization. 

Notable speakers & workshops to watch 

Unleash 2025 features a lineup of visionary speakers and interactive workshops designed to inspire and educate:  

• Jade Simmons, world-class concert artist turned leadership expert, is bringing her signature blend of inspiration and tactical brilliance to the Unleash mainstage. Her keynote will challenge attendees to lead with purpose and presence—something every revenue leader needs in 2025. 

• Latané Conant, Chief Revenue Officer at 6sense, is set to share actionable insights on how to align marketing, sales, and customer success with buyer behavior using data and intent signals. 

• Tony Hughes, co-founder of Sales IQ Global and bestselling author of Combo Prospecting, will unpack modern prospecting strategies that blend tech and tenacity—perfect for teams navigating a tougher, more complex sales environment. 

Get ahead of the curve — join us at Unleash 2025 

Trends are great on paper, but at Unleash, you’ll see them come to life. From live AI demos to hands-on workshops and conversations with some of the sharpest minds in sales and RevOps, this is where theory meets action. 

Plus, it’s all happening in sunny Florida, just steps from the beach. Come for the insights, stay for the energy. 

FAQs About Sales and RevOps Trends in 2025 

What are the biggest sales trends of 2025? 

The sales landscape in 2025 is being reshaped by several key trends:  

• AI Integration: Sales teams are leveraging AI tools like Outreach Kaia to enhance real-time coaching, automate routine tasks, and gain deeper insights into buyer behavior.  

• Buyer-Centric Approaches: With purchasing decisions involving multiple stakeholders, personalization and value-based selling have become essential.  

• Revenue Orchestration: Aligning sales, marketing, and customer success teams to create seamless buyer journeys is now a priority.  

These trends are central themes at Unleash 2025, where sessions like "Innovating RevOps with AI — Maximizing Outreach Beyond the Sequence" delve into how teams are adapting to this evolving landscape.  

How is RevOps evolving in 2025? 

Revenue Operations (RevOps) is transitioning from a support function to a strategic driver of growth. Key developments include:  

• Strategic Alignment: RevOps is now central to aligning cross-functional teams, ensuring that sales, marketing, and customer success work cohesively.  

• Tech Stack Ownership: RevOps leaders are taking charge of the technology ecosystem, integrating tools to streamline processes and improve data accuracy.  

• Data-Driven Decision Making: With access to comprehensive data, RevOps is enabling more accurate forecasting and performance tracking.  

Sessions like "Scaling GTM: Procore’s Journey to a Future-Ready Revenue Org" at Unleash 2025 highlight how organizations are redefining RevOps to meet modern challenges.  

What makes Outreach Unleash 2025 different from other sales conferences? 

Unleash 2025 stands out for its immersive and tailored experience:  

• Role-Based Learning: With tracks designed for sales practitioners, RevOps leaders, executives, and admins, attendees receive content relevant to their specific roles.  

• Real-Life Takeaways: Sessions are led by industry experts who share actionable strategies and insights that can be immediately applied.  

• Networking Opportunities: Beyond sessions, Unleash offers numerous chances to connect with peers, fostering relationships that extend beyond the event.  

As the event website notes, "Unleash is the ultimate conference for GTM leaders and their teams," emphasizing its commitment to delivering value across all facets of go-to-market strategies.

Who should attend Unleash? 

Unleash 2025 is designed for a diverse range of professionals involved in go-to-market strategies:  

• Sellers: Looking to enhance their skills, learn new techniques, and leverage tools like Outreach to close deals more effectively. 
• Sales Leaders: Aiming to drive team performance, implement strategic initiatives, and stay ahead of industry trends.  

• RevOps Professionals: Focused on aligning cross-functional teams, optimizing processes, and managing the tech stack.  

• Admins: Responsible for configuring and maintaining sales tools, ensuring that systems support overall business goals.  

Each group will find sessions tailored to their needs, ensuring a personalized and impactful conference experience.